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The Hero’s Journey Featured on The Marketing Cloudcast

“with us today, Ken Rutsky, one of the top B2B marketing authorities in the country…” @JoelBook


Show Me – Selling by Word Alone Not Enough – On

Why we need to add experience and engagement to our sales and marketing


Pure Go To Market Harmony – Why We Need Both Classical and Jazz Performers and Performances

“We built the best deck ever, and sales just insists on changing it, they can’t stay on message” – Head of Marketing “That marketing deck is out of touch, our audience just doesn’t want to listen to that” – Head of Sales Sometimes, as a consultant, I just want to go all Rodney King on my clients and scream – WHY CAN’T WE ALL JUST GET