blog ]

04.20.17

Pure Go To Market Harmony – Why We Need Both Classical and Jazz Performers and Performances

“We built the best deck ever, and sales just insists on changing it, they can’t stay on message” – Head of Marketing “That marketing deck is out of touch, our audience just doesn’t want to listen to that” – Head of Sales Sometimes, as a consultant, I just want to go all Rodney King on my clients and scream – WHY CAN’T WE ALL JUST GET

04.12.17

Creative Warriors PodCast – Telling Your Customer’s Story, Not Yours

Yes, Jeffrey Shaw does decide I am the Ant-man Warrior!  Good

04.04.17

The Way of the Go To Market Warrior – Charting Your Leadership Journey

When you can snatch the pebble from my hand, it will be time for you to leave.” — Master Kan, speaking to the young Caine in Kung Fu. Today, being a Go To Market leader in an organization is harder than ever.  I’ve written in the past that to be a Go To Market leader, you need to be Part