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AIM STEEP to Build Breakthrough Viewpoint – Part 1

Introduction In my previous blog,  Standing out – 4 Types of Viewpoint That Can Get You Noticed I discussed how to find 4 spots on my Viewpoint Framework that can powerfully set you apart in the market and get you noticed.     The framework looks like this:   where we labeled point A “Trendspotting”, point B “All

Standing out – 4 Types of Viewpoint That Can Get You Noticed

(Ken’s note: This blog is part of a series of blogs on Viewpoint.  After reading this introduction,  you may want to check out my step by step guide on developing your Viewpoint,  a 3 part series of blogs called – AIM STEEP to Build Breakthrough Viewpoint.) As I’ve blogged extensively about, today’s information rich and overloaded environment, combined with

01.08.13

In Honor of Combat Post Keating – Three Lessons To Learn from The Afghanistan Front

In his haunting and inspiring book, “The Outpost – An Untold Story of American Valor”, Jake Tapper (@jaketapper) tells the story of the brave soldiers who gave their lives and honor to defend Combat Outpost (COP) Keating in the remotest part of Afghanistan, near the Pakistani border.  COP Keating was originally envisioned as a Provincial Reconstruction Team base.  To quote