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Leadership, Breaking Rules, and Reframing; Two Books and One Story

I walked into the conference room with my PR manager Jody.  Mike awaited us to review our launch plan. About 15 minutes into the conversation, Mike interrupted us and said, “Damnit, I pay you to be a firestarter, not a fireman, come back with a plan to start some fires!” So chastened,  Jody and I walked out of the office with our proverbial tails between our legs.   This


Are You Experienced – Supercharge Your Content Marketing in Brand Quarterly

“Accelerate your pipeline today by adding engagement and experience to your mix…”  Ken

Word of the Week – “Open Source”

Open Source – (n) Noun – 1) A hypothetical business model that has made money exactly once (see RedHat) and is often bandied about as the next new thing.  Also, known as the last ditch effort to save a failing software company.  This is not to be confused with “Freemium”(see Freemium), another business model that shares the same