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Launching to Leading Released – Read the Press Release Here!

LAUNCHING TO LEADING                                                      How B2B Market Leaders Create Flashmobs,  Marshal Parades, And Ignite Movements                       By Ken Rutsky Publisher: Morgan James Publication date: February 2017 Price: $17.95 / trade


A New Mastery Model for Go To Market Leaders

I’ve been working on a model for clients who need to figure out how to build go to market leadership in their organizations, both at an individual and team level. I’ve come up with the following idea and would love to get your feedback. The eight slices of the pie equal the 8 key mastery skill areas and the outside areas represent “functional” roles often found in

Spirion – Stopping Sensitive Data Sprawl

Situation: Ken engaged with Spirion in April of 2016. Spirion, then known as Identity Finder, had been recently acquired by a Private Equity firm. The new CEO believed that revised messaging and positioning would be crucial to accelerating the already strong growth of the business. Project: Ken worked with the new CEO, the founder and the team to develop new