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Beyond T-Shaped, Tomorrow’s Marketing Leaders are Arrow-Forged

It seems these days that all the rage is to be a “T-Shaped” marketer.  The idea being that you should be deep in one skill, and wide in your knowledge.  I think that’s solid, but kinda rudimentary advice.  And, at the end of the day, if it isn’t flawed, it is over-simplified. In a previous post, I introduced the Go To Market Skills Mastery model, shown again here: Most


Hero’s Journey Workshop for Nex3 Fall 2017 Cohort

Ken will be working with the Fall 2017 Nex3 Cohort on “Telling their Breakthrough Story”.  This is a private event.  If you are interested in an event like this for your organization, contact


Go To Market Dojo Meet-up – Sales and Marketing Alignment – Mission Impossible?

This meet-up brings together the entire Go To Market Dojo Community to discuss a topic that is both critical and all too often illusive: The alignment of sales and marketing. In today’s buyer driven competitive markets there is very little room for error.  If sales and marketing are not aligned on message, target, and tactics, winning your market and growing revenues to high growth targets