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3Scale – Winning in the API Economy

Situation: Ken engaged with 3Scale in June of 2013. At the time, 3Scale was looking for a way to stand out in a small but crowded market in API Management, where they had a price advantage and different go to market approach, but were not known as well as their larger competitors. Project: Ken worked with the founding CEO and his team to capture and package their

11.14.16

Business, Religion and Politics…When Should they Mix?

When should they mix, until now, I’ve said, “Never”.  But I’ve changed my mind, here’s why. It’s been 6 days since Donald Trump has become the President-Elect of the United States of America.  In that time, I have lost sleep, worried about what this means to my daughters and son, tried to calm my mother, one who remembers all too well growing up here, but

Transform or Inspire – Messaging to Start a Movement – Part 2

(This is a continuation of a multi-part post on igniting and leading a market Movement.  To start at Part 1, go here. ) Purpose or Movement Messaging, as I describe in Part 1 of this series, must either transform or inspire a business issue or society.  With the 4 types of message, inspiration or transformation, business or societal, we see how this message reaches above market context, to