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AIM STEEP to Build Breakthrough Viewpoint – Part 2

Introduction: In part 1 of this blog series on Viewpoint, we explored the Y axis of the KJR Viewpoint framework, repeated below and discussed using the STEEP analysis method to label the Y-axis and defined point A, the “Trendspotting” Viewpoint.  In this blog, we will work on labeling the X-axis and look at how to describe point C

AIM STEEP to Build Breakthrough Viewpoint – Part 1

Introduction In my previous blog,  Standing out – 4 Types of Viewpoint That Can Get You Noticed I discussed how to find 4 spots on my Viewpoint Framework that can powerfully set you apart in the market and get you noticed.     The framework looks like this:   where we labeled point A “Trendspotting”, point B “All

Standing out – 4 Types of Viewpoint That Can Get You Noticed

(Ken’s note: This blog is part of a series of blogs on Viewpoint.  After reading this introduction,  you may want to check out my step by step guide on developing your Viewpoint,  a 3 part series of blogs called – AIM STEEP to Build Breakthrough Viewpoint.) As I’ve blogged extensively about, today’s information rich and overloaded environment, combined with