blog ]

05.17.12

The Demise of Marketers, the Rise of Coders – Eh, I think NOT!

Andrew Chen’s recent blog post entitled – Growth Hacker is the New VP of Marketing certainly got my attention and was one of the most intriguing post I’ve read in months.  Andrew essentially writes an obituary for Marketers, saying they are going the way of the dinosaur to be replaced by a new and more evolved species he calls the Growth Hacker.  Do I agree, NO!  But that

Mind The Gaps – 3 Gaps to High Velocity Pipeline, and How to Bridge Them To Success

When I used to go to London often and ride the Underground, the constant refrain seen was “Mind The Gap”.   Mind the Gap or you could suffer some unmentionable and clearly gruesome fate.   As Online software service providers of all flavors try to create high velocity sales and marketing businesses, they would do well to mind these 3 gaps: 1) The “It’s Not Your

Five Reasons We Overvalue Value!

Value Propositions and elevator pitches live in the rarefied air of marketing speak.  They are almost seen as mystical accomplishments reachable by only the anointed among us.  “But what’s the elevator pitch” we hear time and time again….Give me the 30 second attention grabber, etc, etc. While I agree that Value matters, and actually matters a lot,  I think as sales and