blog ]

Tilting to Abundance: Using Value to Outsmart Your Competition, And They Won’t Even Know It!

In his seminal work 7 Habits of Highly Successful People, Steven Covey introduces a concept of an Abundance Mindset, Wikipedia describes it like this: Covey coined the idea of abundance mentality or abundance mindset, a concept in which a person believes there are enough resources and success to share with others. He contrasts it with the scarcity mindset (i.e., destructive and unnecessary

Finding Your Viewpoint, It’s All a Cash Cow to Me!

(Note: Viewpoint is a critical part of my Breakthrough Marketing Framework, to learn more about how it fits with Value and Velocity to create impact and breakthrough, read this post…Ken )  In my recent blog on High Impact Marketing, I said, Viewpoint is a framing of the market in the context of your uniqueness.  The uniqueness of your team, your

Never Punt – Winning by Challenging Conventional Wisdom

Unless you are a hardcore (American) football fan, or happened to just catch the latest episode of HBO Real Sports,  you may have never heard of Coach Kevin Kelley of Pulaski Academy in Little Rock Arkansas.  But if you are a football fan, I’d imagine you may hear about him soon even if you forget about this blog.  You see, Kelley’s teams haven’t punted since 2006.  And in