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The Hero’s Journey Featured on The Marketing Cloudcast

“with us today, Ken Rutsky, one of the top B2B marketing authorities in the country…” @JoelBook

Message-Market Fit Trumps Product-Market Fit?

Product – Market Fit is an important concept in very early stage start-ups.  It is the thing that is perceived by founders and investors alike as THE milestone to signify that customers want the product and it is time to accelerate growth investments.  As Marc Andreessen is quoted as saying, “Product/market fit means being in a good market with a product that can satisfy that


Show Me – Selling by Word Alone Not Enough – On

Why we need to add experience and engagement to our sales and marketing