Client Success Stories ]

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Treasury Curve Finds Their Voice

Situation: A small but successful provider of Cloud Treasury Services that help corporations proactively and efficiently manage their cash and investments, Treasury Curve needed to move beyond features and benefits to raise their visibility in the market and attract new customers.  As a small team, the project had to be executed quickly with minimal demands on the team’s

Sophos – Synchronized Security Launch

Situation: Sophos is one of the world’s leading providers of both endpoint and network security and goes to market under the tagline, “Security Made Simple”, critical to the mid-market customer focus.   When Ken engaged with Sophos in mid-2015 they were finishing the technical integration of the two product areas with an innovative “Security

Jumio – Trusted Identity as a Service

Situation: Ken engaged with Jumio in late 2016.   Jumio, a provider of real-world identification technology and services, had a differentiated offering, but was challenged in communicating why this mattered to prospective customers.  They too often found themselves fighting feature rather than value battles. Project: Ken worked with the executive team and sales

Spirion – Stopping Sensitive Data Sprawl

Situation: Ken engaged with Spirion in April of 2016. Spirion, then known as Identity Finder, had been recently acquired by a Private Equity firm. The new CEO believed that revised messaging and positioning would be crucial to accelerating the already strong growth of the business. Project: Ken worked with the new CEO, the founder and the team to develop new

3Scale – Winning in the API Economy

Situation: Ken engaged with 3Scale in June of 2013. At the time, 3Scale was looking for a way to stand out in a small but crowded market in API Management, where they had a price advantage and different go to market approach, but were not known as well as their larger competitors. Project: Ken worked with the founding CEO and his team to capture and package their

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