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Beyond T-Shaped, Tomorrow’s Marketing Leaders are Arrow-Forged

It seems these days that all the rage is to be a “T-Shaped” marketer.  The idea being that you should be deep in one skill, and wide in your knowledge.  I think that’s solid, but kinda rudimentary advice.  And, at the end of the day, if it isn’t flawed, it is over-simplified. In a previous post, I introduced the Go To Market Skills Mastery model, shown again here: Most


Leadership, Breaking Rules, and Reframing; Two Books and One Story

I walked into the conference room with my PR manager Jody.  Mike awaited us to review our launch plan. About 15 minutes into the conversation, Mike interrupted us and said, “Damnit, I pay you to be a firestarter, not a fireman, come back with a plan to start some fires!” So chastened,  Jody and I walked out of the office with our proverbial tails between our legs.   This


Pure Go To Market Harmony – Why We Need Both Classical and Jazz Performers and Performances

“We built the best deck ever, and sales just insists on changing it, they can’t stay on message” – Head of Marketing “That marketing deck is out of touch, our audience just doesn’t want to listen to that” – Head of Sales Sometimes, as a consultant, I just want to go all Rodney King on my clients and scream – WHY CAN’T WE ALL JUST GET


The Way of the Go To Market Warrior – Charting Your Leadership Journey

When you can snatch the pebble from my hand, it will be time for you to leave.” — Master Kan, speaking to the young Caine in Kung Fu. Today, being a Go To Market leader in an organization is harder than ever.  I’ve written in the past that to be a Go To Market leader, you need to be Part


A New Skills Mastery Model for Go To Market Leaders

I’ve been working on a model for clients who need to figure out how to build go to market leadership in their organizations, both at an individual and team level. I’ve come up with the following idea and would love to get your feedback. The eight slices of the pie equal the 8 key mastery skill areas.  Like a compass, our skills model is oriented with tactical work to the north and