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A New Mastery Model for Go To Market Leaders

I’ve been working on a model for clients who need to figure out how to build go to market leadership in their organizations, both at an individual and team level. I’ve come up with the following idea and would love to get your feedback. The eight slices of the pie equal the 8 key mastery skill areas and the outside areas represent “functional” roles often found in


What the $#%^ is a Go To Market Leadership Dojo?

In my travels through organizations small and large, I’ve noticed how difficult it is for my clients to find great go to market leaders to build their teams. I starting thinking there must be a better way. As organizations expand and scale, they need find more effective ways to mentor and nurture a next generation of Go To Market leaders. These future leaders need a road map and path to


“The New Leader Magically Emerges Out of the Crucible of Busy-ness”…Ehh Probably NOT!

As I’ve written in my previous post being a Go To Market Leader is hard.  You need the knowledge of the Jedi Master,  the broad skill-set of a Renaissance Man and the influence of a great evangelist.  This is not only a challenge for individuals, but even more so for senior organizational leaders who must identify and develop these leaders. Just last month, I visited a prospect


Be A Go To Market Preacher to Scale the Impact of Your Success

( Part 4 in a series, starting here) You might have the skills of Leonardo and the knowledge the Jedi master, to contribute as a Go To Market leader, but to truly have impact and scale, you need to deftly wield influence, and lead in the style of the great evangelists like Martin Luther King; you must be a Go to Market Preacher. Go to market leaders most often can not depend on organizational


May the (Market) Force Be With You – Being a Go To Market Jedi Master

In my previous post, entitled The Split Personality of Great Go To Market Leaders, I said that you need to be part Yoda, you need the knowledge of the Jedi Master.  Without Knowledge, the other 2 pieces of the puzzle, Skills (Da Vinci)  and Influence (MLK), you can only create the scale of effort, not the level of impact or contribution that great leaders make. What then is the knowledge