Establish Your Market Context With A Strong Viewpoint
When you write and talk about a topic a lot, you often find like minded people. Through the work I’ve done around positioning, messaging, and storytelling, I’ve had several interactions with Ken Rutsky.
Through those exchanges, it is clear that we have similar views on many things (and enough uniqueness in our opinions to drive both of us to expand our perspectives). Recently, Ken was kind enough to send me a preview copy that I devoured quickly.
The book Launching To Leading, is available on Amazon and other sites. I highly recommend it to anyone who has a passion for messaging and storytelling.