Challenge:
Ken engaged with Spirion in April of 2016. Spirion, then known as Identity Finder, had been recently acquired by a Private Equity firm. The new CEO believed that revised messaging and positioning would be crucial to accelerating the already strong growth of the business.
Project:
Ken worked with the new CEO, the founder, and the team to develop new positioning around “Sensitive Data Sprawl.” As part of this project, Ken also evaluated the branding of the company, and recommended a new name be developed. Ken brought in a naming firm and project managed them in the development of the new Spirion name.
Results:
Spirion relaunched its brand, website and messaging in the summer of 2016. Early market reception has been very positive and they continue on their path to success and market leadership.
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