Everyone wants to be a market leader. Yet some companies lead while others lag. Laggards focus their communication on features, functions, and benefits. Leaders win by telling their story and connecting their unique value to the customer’s world and context, putting themselves at the front of their market parade.
Launching To Leading shows you how to breakthrough and lead, get more and better leads, break the quantity versus quality trade-off, improve key marketing and sales metrics by 6x or more, and finally capture the promised ROI from your content and marketing automation investments.