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ForgeRock – Access the Future

Challenge: ForgeRock is a leader in the Identity and Access Management space.  Having been founded in 2010, ForgeRock has broad platform capabilities and an amazing global customer base.  ForgeRock's platform provides solutions across both employee, customer and IOT...

FastSpring – Sell More Compete Big

Challenge: FastSpring, an e-commerce platform for software companies, was having a challenging time positioning itself and its value in the marketplace. While many companies offer point solutions that software companies can piecemeal together, FastSpring’s real value...

FireEye – Modern Malware Exposed

Challenge: Ken engaged with FireEye in late 2009. At the time, they had revenues in the low millions of dollars, primarily in the .EDU market. FireEye came to Ken to help them better explain their value to buyers who could not fit them into a current category in the...

Some Thoughts on B2B Marketing on March 17, 2020

I want to start this ENTIRE post with two caveats. First my motivation is to share ideas not to sell anyone anything. In this upside down time, I want to share for two reasons; first to see if I can help folks with ideas and thoughts and second because writing is how...

My Amazing and Disappointing Day with Edward Tufte

If the Edward Tufte course Presenting Data and Information were a rock concert, I'd imagine the review would read something like this, "Greatest Hits Shine While New Material Mostly Misses". And in many ways, Tufte's 1 day event is more concert than course. Or maybe...

Who Should Your Start-Up’s First Marketer Be?

In my previous post here I outline the Four Marketer's that every start-up needs, the The Promoter, The Storyteller, The Growth Partner and the Demand Generator. My old friend Karen, the COO at a new foodtech startup emailed me and asked, "how would you view hiring a...

The Four Marketers You Need in Your Start-up

Building your initial go to market team in your start up is hard. You've got to balance domain expertise and functional expertise, experience and energy and cultural fit. Add to that, the role of marketing is so complex, you've also got to balance within the marketing...

Position available here

Join my practice as a part-time business manager. Independent Contractor – Role Description  - This is a 1099 Independent Contractor Position About the job: KJR Associates seeks a part-time contractor to act as the business manager for its growing thought...