In The News

BlogCritics Reviews Launching to Leading

"Business-to-business marketing professionals who utilize the breakthrough strategies offered in this valuable playbook can achieve a competitive advantage, if not a movement, for their organizations."

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B2B Revenue Acceleration Podcast Live

A great conversation with Operatix CEO and Co-Founder Aurelien Mottier talking about Storytelling and Persuasion  Global markets are shaped and won through conversation.  Marketers, salesfolk,  buyers and leaders need to accel at and understand small talk, persuasion...

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So You Want to Be a Market Leader?

"To be fair, these are tough questions. And Rutsky knows it. The easy answer is that everyone wants to be a market leader. But, as Rutsky earnestly proclaims, some companies lead while others lag. The leaders. They focus on winning by articulating and connecting their...

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Launching to Leading Featured on the Marketing Book Podcast

Host Douglas Burdett said in his commentary... It’s (the Viewpoint Story) ingeniously simple, but not simple to develop. Fear not –  the book walks you through all the details of how to create and implement it. I found the viewpoint story concept so compelling that...

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Launching to Leading Released – Read the Press Release Here!

LAUNCHING TO LEADING                                                      How B2B Market Leaders Create Flashmobs,  Marshal Parades, And Ignite Movements                       By Ken Rutsky Publisher: Morgan James Publication date: February 2017 Price: $17.95 / trade...

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Building Kenrutsky.com

When I first spoke with Ken Rutsky, the founder and principal consultant at KJR Asscoiates, Inc., back in the spring, I was excited to hear his ambitious plans for the summer: launch his first book and create a new website. A few months later, I am so proud of the...

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