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Who Should Your Start-Up’s First Marketer Be?

In my previous post here I outline the Four Marketer's that every start-up needs, the The Promoter, The Storyteller, The Growth Partner and the Demand Generator. My old friend Karen, the COO at a new foodtech startup emailed me and asked, "how would you view hiring a...

The Four Marketers You Need in Your Start-up

Building your initial go to market team in your start up is hard. You've got to balance domain expertise and functional expertise, experience and energy and cultural fit. Add to that, the role of marketing is so complex, you've also got to balance within the marketing...

Position available here

Join my practice as a part-time business manager. Independent Contractor – Role Description  - This is a 1099 Independent Contractor Position About the job: KJR Associates seeks a part-time contractor to act as the business manager for its growing thought...

BlogCritics Reviews Launching to Leading

"Business-to-business marketing professionals who utilize the breakthrough strategies offered in this valuable playbook can achieve a competitive advantage, if not a movement, for their organizations."

A Theory of (Competitive) Relativity

(If you want be in on more of the Competitive Marketing Conversation, I'll be talking all about this and more at the day 2 Keynote of the Competitive Marketing Summit in Denver on October 23-24th.  For  the next week, the organizers are letting me offer a 50% off...

A Chorus of Value Voices

"But we sell to a technical buyers," she said, "why do I care about the story?" "But it's easy to use, why do I need to invest more in customer success?, " he asked "It's just about differentiation!," they all said. Like a loud bar, I was having a hard time keeping...

Look Who’s Talking – Markets are Conversations

Markets are Conversations. First said by the authors of “The Cluetrain Manifesto" in 1999, this is really a truth that goes back to the barter marketplaces of old, to the trading pits of the CBOE, to today’s electronic marketplaces. But if markets are truly...

B2B Revenue Acceleration Podcast Live

A great conversation with Operatix CEO and Co-Founder Aurelien Mottier talking about Storytelling and Persuasion  Global markets are shaped and won through conversation.  Marketers, salesfolk,  buyers and leaders need to accel at and understand small talk, persuasion...

Make Your B2B Messaging an 8 Layer Cake!

I recently read an article in the Harvard Business Review called "The B2B Elements of Value" by Almquist, Cleghorn and Sherer, 3 Bain and Company consultants from San Francisco.  It's a long somewhat complex article with one big take away for me, B2B buyers are people...