Storytelling, Messaging, and Category Creation
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Reproducing the #CategoryMeme – Simplify, Enable and Reward Your Marketplace
In order for a #CategoryMeme to spread, the third step of our Penetrate, Replicate, Spread framework, first, it must replicate itself, and do so as Brodie says, "faithfully". What does this mean? Our prospects and other market participants must be able to easily...
I’ve Been Infected, Not with Covid, But with A Mind Virus- #CategoriesAreMemes #PassItOn ;)!
Before DancingCats, TidePods, BucketChallenges and other "memes" took over the internet, a branch of social science called Memetics was actually built around the idea of Memes. The term Meme was coined more than 40 years ago in the landmark book by Richard Dawkins...
Everything I Ever Learned About B2B Messaging…In One Picture!
Sometimes, you just have to net it out! After nearly 14 years as a GTM messaging advisor, this is one of those times. The other week, a client looked at my Messaging Hierarchy and asked, "what are the message deliverables out of this project?" a question I get a lot....