Storytelling, Messaging, and Category Creation
Go To Market Advisory and Mentoring
CyberSecurity Go To Market Services
Client Success Stories
Before DancingCats, TidePods, BucketChallenges and other "memes" took over the internet, a branch of social science called Memetics was actually built around the idea of Memes. The term Meme was coined more than 40 years ago in the landmark book by Richard Dawkins...
Sometimes, you just have to net it out! After nearly 14 years as a GTM messaging advisor, this is one of those times. The other week, a client looked at my Messaging Hierarchy and asked, "what are the message deliverables out of this project?" a question I get a lot....
A few years ago, after completing an engagement with Lee Hecht Harrison in working on the narrative for the launch of what became known as their "Active Placement" service, their then CRO Kevin Gagan said to me: "Ken, when we started, we thought the strategy should...
Marketing InSecurity Podcast
Episode 17: Marketing in the Time of COVID, Part 3: Assessing a Changing Future
On this episode of The Marketing InSecurity Podcast, Ken talks with Atri Chattejee of Forge Rock about how they helped their customers navigate the changes brought on by COVID19.