Storytelling, Messaging, and Category Creation
Go To Market Advisory and Mentoring
CyberSecurity Go To Market Services
Client Success Stories
Get Out and Engage! - Why You Need Both Customer Empathy AND Intimacy to Drive Aligned Engagement Do you know what keeps your customers up at night? What gets them excited in the morning? Have you walked in their shoes? Do you seek to understand before being...
In my post of November 4th, I outlined the Five Messaging Habits of Highly Successful B2B Brands, in this post I'll take on 5 Bad Habits to Break. If you'd like to learn more, watch my free recorded Webinar on this topic. We all have bad habits, both in our personal...
View the recording of my 5 Habits Webinar here Market Leaders do it better! When you are a follower, it feels like you are pushing a boulder uphill while your rival leader is like a snowball rolling down. So what are some of the messaging habits that Market Leaders...
Marketing InSecurity Podcast
Episode 17: Marketing in the Time of COVID, Part 3: Assessing a Changing Future
On this episode of The Marketing InSecurity Podcast, Ken talks with Atri Chattejee of Forge Rock about how they helped their customers navigate the changes brought on by COVID19.