Launching to Leading

Everyone wants to be a market leader. Why do some companies lead while others lag? Market laggards focus their communication on features, functions, and benefits. They invest more in content and automation, yet their progress stalls. Market leaders win by articulating and connecting their Unique Value to the customer’s world and context, putting themselves at the front of their market parade.

Launching To Leading shows you how to break through and lead by:

• Getting more AND better leads, breaking the quantity vs. quality trade-off.
• Improving key marketing and revenue metrics by 6x or more.
• Finally capturing the promised ROI from your marketing automation and content marketing investments.
• Planning and executing your journey up the market leadership success ladder, from launching and participating to leading and transforming.
• Learning from the real life success stories of B2B technology providers in Silicon Valley, and other innovators like high school football coaches, airlines, and even a circus.