Meet Ken Rutsky
Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close.
Before he launched his consulting practice, KJR Associates, Ken spent 20+ years in B2B marketing operational roles; launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now. Ken has been CMO at several start-ups and ran marketing for the $500M network security business at McAfee. Ken is the author of Launching to Leading, an instructor on LinkedIn Learning, and the founder of the Cybersecurity Go To Market Dojo, the largest community of cybersecurity marketers in the world.
In the 11 years of his consulting practice, Ken’s clients – including FireEye, Nimsoft, and others – have generated over $10B of shareholder value through IPOs and acquisitions.
Ken believes that story matters most, in making the customer the hero of our stories and in telling our stories with consistency, veracity, and ferocity through experience and product-led go to market programs.
Ken is a husband, a father of four, an avid road cyclist, a youth soccer coach, referee, and league board member, a science fiction and historical non-fiction fan, and a graduate of Northwestern and Stanford.
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Meet Ken Rutsky
Ken helps B2B growth company executives in sales, marketing, and the C-Suite to breakthrough and achieve and grow market leadership in new and existing markets. His clients not only lead, they improve key sales and marketing metrics like leads to revenue and opportunities to close.
Before he launched his consulting practice, KJR Associates, Ken spent 20+ years in B2B marketing operational roles; launching the Intel Inside broadcast co-op program and the Internet’s first affiliate marketing program, Netscape Now. Ken has been CMO at several start-ups and ran marketing for the $500M network security business at McAfee. Ken is the author of Launching to Leading, an instructor on LinkedIn Learning, and the founder of the Cybersecurity Go To Market Dojo, the largest community of cybersecurity marketers in the world.
In the 11 years of his consulting practice, Ken’s clients – including FireEye, Nimsoft, and others – have generated over $10B of shareholder value through IPOs and acquisitions.
Ken believes that story matters most, in making the customer the hero of our stories and in telling our stories with consistency, veracity, and ferocity through experience and product-led go to market programs.
Ken is a husband, a father of four, an avid road cyclist, a youth soccer coach, referee, and league board member, a science fiction and historical non-fiction fan, and a graduate of Northwestern and Stanford.