Launching To Leading

Launching To Leading

Everyone wants to be a market leader. Why do some companies lead while others lag? Market laggards focus their communication on features, functions, and benefits. They invest more in content and automation, yet their progress stalls. Market leaders win by articulating and connecting their Unique Value to the customer’s world and context, putting themselves at the front of their market parade.

Launching To Leading shows you how to break through and lead by:

  • Getting more AND better leads, breaking the quantity vs. quality trade-off.
  • Improving key marketing and revenue metrics by 6x or more.
  • Finally capturing the promised ROI from your marketing automation and content marketing investments.
  • Planning and executing your journey up the market leadership success ladder, from launching and participating to leading and transforming.
  • Learning from the real life success stories of B2B technology providers in Silicon Valley, and other innovators like high school football coaches, airlines, and even a circus.
Launching To Leading

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~ Atri Chatterjee, CMO Zscaler

A career’s worth of theory and practical experience in a timely and powerful book about how you can break out of the crowd. Unlike giving you a formula to blindly apply, Ken gives you a proven framework to create your own route to success.”

~ Atri Chatterjee, CMO Zscaler
~ Douglas Burdett, Host of The Marketing Book Podcast

“It’s ingeniously simple, but not simple to develop. Fear not – the book walks you through all the details of how to create and implement it. I found the viewpoint story concept so compelling that I’m implementing it for the marketing of my business.”

~ Douglas Burdett, Host of The Marketing Book Podcast
- LinkedIn connection in Cybersecurity Marketing

It is 4:02am and I just finished your book. I can’t tell you how much I enjoyed it! I couldn’t put it down. Fantastic job! As VP of marketing for an innovative start up in the very crowded space, your concepts spoke to me about the Breakthrough Marketing challenges we are dealing with right now. I jumped up and grabbed a whiteboard to capture action items as I read each chapter. I now have a solid strategic and tactical framework to workshop on next steps with the rest of the executive management team to get our unique value validated.

– LinkedIn connection in Cybersecurity Marketing

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Interested in learning how Ken can help you and your team lead your market? Let’s chat about it.