Go To Market Advisory and Mentoring

Outstanding GTM results takes aligned strategy and execution

To win in today’s market requires that you align programs, messaging, and process together with resources and budget. No small task, and if the strategy is not aligned, the execution will be unfocused and ineffective.

Great teams aren’t just hired, they are grown

Whether you hired, inherited, or rebuilt your team, excellence in Go To Market takes not just skills, but market, competitive, and product knowledge, as well the ability to influence both internal and external audiences. And coaching and mentoring the team is only one of the things you have to do. Ken’s SKI framework helps grow product marketing and go to market teams to success.

Outstanding GTM results takes aligned strategy and execution

To win in today’s market requires that you align programs, messaging, and process together with resources and budget. No small task, and if the strategy is not aligned, the execution will be unfocused and ineffective.

Great teams aren’t just hired, they are grown

Whether you hired, inherited, or rebuilt your team, excellence in Go To Market takes not just skills, but market, competitive, and product knowledge, as well the ability to influence both internal and external audiences. And coaching and mentoring the team is only one of the things you have to do. Ken’s SKI framework helps grow product marketing and go to market teams to success.

See what my other clients have said.

Unlike giving you a formula to blindly apply, Ken gives you a proven framework to create your own route to success.

Atri Chatterjee, CMO, Zscaler

Grow Your Next Generation of Go To Market Leadership

Go To Market Leadership Dojo – As organizations expand and scale, they need to find more effective ways to mentor and nurture the next generation of Go To Market leaders. These future leaders need a road map and path to learn the art of go-to-market leadership so they can master not just skills, but strategy, execution, and leadership.

Grow Your Next Generation of Go To Market Leadership

Go To Market Leadership Dojo – As organizations expand and scale, they need to find more effective ways to mentor and nurture the next generation of Go To Market leaders. These future leaders need a road map and path to learn the art of go-to-market leadership so they can master not just skills, but strategy, execution, and leadership.

Leaders execute with speed and focus on outcomes and strategic alignment

Whether a strategic category launch, an acquisition integration, or a new program or product rollout, great execution requires strategic and tactical alignment and program management. When you need a senior leader, Ken can step, in having launched over 100 products and programs in his multi-decade career.

Articles on Go To Market Advising