ForgeRock’s new messaging resulted in an increase in website traffic by over 50% in three quarters. In that same period, visibility with prospects, customers and analysts also went up tremendously resulting in a steady increase in inquiries and inbound leads.
“Ken’s framework and methodology helped us clearly articulate our brand, message and value in the context of our customers making their ‘hero’s journey!‘ – Atri Chatterjee, CMO ForgeRock
More Client Success Stories
Ken’s clients range from early-stage startups to public companies, but they all have the same goal in common: to lead their markets and achieve breakthrough results. Ken’s clients have generated over $12B in market liquidity events including FireEye IPO and Nimsoft, Merced, SkyHigh Networks, SilverPeak and other acquisitions.
Here are some examples of the work Ken has done:
ForgeRock – Access the Future
Challenge: ForgeRock is a leader in the Identity and Access Management space. Having been founded in 2010, ForgeRock has broad platform capabilities and an amazing global customer base. ForgeRock's platform provides solutions across both employee, customer and IOT...
FireEye – Modern Malware Exposed
Challenge: Ken engaged with FireEye in late 2009. At the time, they had revenues in the low millions of dollars, primarily in the .EDU market. FireEye came to Ken to help them better explain their value to buyers who could not fit them into a current category in the...
Weblife.IO Makes a Quick Turn on Employee Access, GDPR and Web Isolation
Challenge: Early on the team at Weblife.IO knew they were on to something. But in a crowded space of “Web Isolation” with mixed results, the challenge was telling a story that both stood out and captured the excitement in the early customers they had acquired. And...
DeepFactor – Launching Into A Developer Blind Spot
Challenge: DeepFactor was founded by two industry veterans who deeply understood some of the challenges across security, performance, and compliance that face today's software development teams. Having built an initial product, DeepFactor needed to translate the...
Jumio – Trusted Identity as a Service
Challenge: Ken engaged with Jumio in late 2016. Jumio, a provider of real-world identification technology and services, had a differentiated offering, but was challenged in communicating why this mattered to prospective customers. They too often found themselves...
Treasury Curve Finds Their Voice
Challenge: A small but successful provider of Cloud Treasury Services that help corporations proactively and efficiently manage their cash and investments, Treasury Curve needed to move beyond features and benefits to raise their visibility in the market and attract...
FastSpring – Sell More Compete Big
Challenge: FastSpring, an e-commerce platform for software companies, was having a challenging time positioning itself and its value in the marketplace. While many companies offer point solutions that software companies can piecemeal together, FastSpring’s real value...
Nimsoft – Unified Monitoring, From the Data Center to the Cloud
Challenge: Ken engaged with Nimsoft from 2009 to 2011 in a variety of projects. The initial project was a rapid assessment of Nimsoft’s position in the marketplace. Out of that, Ken identified a need to reposition the company in order to break out from a flat revenue...
Sophos – Synchronized Security Launch
Challenge: Sophos is one of the world’s leading providers of both endpoint and network security and goes to market under the tagline, “Security Made Simple,” critical to the mid-market customer focus. When Ken engaged with Sophos in mid-2015 they were finishing the...