ForgeRock’s new messaging resulted in an increase in website traffic by over 50% in three quarters. In that same period, visibility with prospects, customers and analysts also went up tremendously resulting in a steady increase in inquiries and inbound leads.
“Ken’s framework and methodology helped us clearly articulate our brand, message and value in the context of our customers making their ‘hero’s journey!‘ – Atri Chatterjee, CMO ForgeRock
More Client Success Stories
Ken’s clients range from early-stage startups to public companies, but they all have the same goal in common: to lead their markets and achieve breakthrough results. Ken’s clients have generated over $12B in market liquidity events including FireEye IPO and Nimsoft, Merced, SkyHigh Networks, SilverPeak and other acquisitions.
Here are some examples of the work Ken has done:
Spirion – Stopping Sensitive Data Sprawl
Challenge: Ken engaged with Spirion in April of 2016. Spirion, then known as Identity Finder, had been recently acquired by a Private Equity firm. The new CEO believed that revised messaging and positioning would be crucial to accelerating the already strong growth of...
3Scale – Winning in the API Economy
Challenge: Ken engaged with 3Scale in June of 2013. At the time, 3Scale was looking for a way to stand out in a small but crowded market in API Management, where they had a price advantage and different go to market approach, but were not known as well as their larger...