Storytelling, Messaging, and Category Creation
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market From Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market from Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
See what my other clients have said.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Learn about the three key components of the modern go-to-market race car, why it stalls so often, and what to do about it. Don’t keep pouring more money into marketing automation and content programs until you read this.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Sales says they need the next feature. But then you launch it and nothing changes or even worse key metrics like leads to revenue go down. Sorry to say, your “stuck in launch”. Learn how market leaders get unstuck and move from participating in to leading and dominating Markets in Ken’s whitepaper “6x in 6 Months” ; a roadmap to market leadership.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Articles on Strategic Messaging
Rethinking the Painkiller vs. Vitamin Metaphor: A Better Way to Play the B2B Game
I've never really liked the old 'Painkiller vs. Vitamin' selling metaphor. And I've been repeatly drawn to this topic, maybe because I hear this old meme so often. It's too simplistic and often becomes an excuse for sales teams when they miss their numbers, with the...
Category Lessons from Club Volleyball???
My son Owen is a high school club volleyball player. While he isn't near the tallest, at almost 5 ft 10in and still growing, he definitely is the giant of our house. And his height DEFINITELY comes from Mom's size. Owen plays setter. Setter is, as I have learned, the...
Vanquish the Vitamin, Pass on the Painkiller, Let’s Make Magic!
It's a conversation as old as the hills in the B2B marketing world: VP of Sales to CMO - "We need a painkiller, our product is a vitamin" CMO to VP of Products - "Sales says we need a painkiller" VP of Products to CEO - "But our customers can't live without it" CEO to...