Storytelling, Messaging, and Category Creation
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market From Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market from Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
See what my other clients have said.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Learn about the three key components of the modern go-to-market race car, why it stalls so often, and what to do about it. Don’t keep pouring more money into marketing automation and content programs until you read this.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Sales says they need the next feature. But then you launch it and nothing changes or even worse key metrics like leads to revenue go down. Sorry to say, your “stuck in launch”. Learn how market leaders get unstuck and move from participating in to leading and dominating Markets in Ken’s whitepaper “6x in 6 Months” ; a roadmap to market leadership.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Articles on Strategic Messaging
Politics, The End of Truth and What B2B Marketers Can Learn…
(Authors note: It's no secret among my friends and family that I have a preference between the two candidates in this election. However, I have tried to keep politics out of my business communications, and this blog will NOT try to be a case for voting for either of...
Don’t Quit When You’re Not “Upenuf” – Why Go to Market Excellence is so Dang Hard, But Worth It!
I was thinking about, or maybe more the case obsessing about, market leadership on my bike ride the other morning. I had just gotten a tune up and a fix up of my road bike, and was enjoying a early morning ride that was reminding me why I love living in Northern...
Ready to Summit? Three Surprisingly Simple Ideas to Take You to the Top of Your B2B Market
You've invested in marketing automation, content marketing people and programs. You've just finished that new messaging project. Now what? Having the right messaging and positioning, no small task in today's crowded buyer centric B2B markets, puts you at the base of...