Storytelling, Messaging, and Category Creation
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market From Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market from Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
See what my other clients have said.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Learn about the three key components of the modern go-to-market race car, why it stalls so often, and what to do about it. Don’t keep pouring more money into marketing automation and content programs until you read this.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Sales says they need the next feature. But then you launch it and nothing changes or even worse key metrics like leads to revenue go down. Sorry to say, your “stuck in launch”. Learn how market leaders get unstuck and move from participating in to leading and dominating Markets in Ken’s whitepaper “6x in 6 Months” ; a roadmap to market leadership.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Articles on Strategic Messaging
The (Secret?) Power and Beauty of the #CategoryMeme
A client of mine recently launched their new Category initiative. They are both a technical and customer innovator in a hot, but crowded market, like pretty much all B2B technology innovators are. Their CEO views their #CategoryMeme as one of of their "Secret weapons"...
Spreading the #CategoryMeme – Enabling, Embedding and Incentivizing
Spreading your #categoryMeme is the third step in our Penetrate, Replicate, Spread framework, and takes off right where Replicate ends, with Enablement, then goes to Embedding and Incentivizing #CategoryMeme spread. We discussed enablement of #CategoryMeme replication...
Reproducing the #CategoryMeme – Simplify, Enable and Reward Your Marketplace
In order for a #CategoryMeme to spread, the third step of our Penetrate, Replicate, Spread framework, first, it must replicate itself, and do so as Brodie says, "faithfully". What does this mean? Our prospects and other market participants must be able to easily...