Storytelling, Messaging, and Category Creation
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market From Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market from Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
See what my other clients have said.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Learn about the three key components of the modern go-to-market race car, why it stalls so often, and what to do about it. Don’t keep pouring more money into marketing automation and content programs until you read this.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Sales says they need the next feature. But then you launch it and nothing changes or even worse key metrics like leads to revenue go down. Sorry to say, your “stuck in launch”. Learn how market leaders get unstuck and move from participating in to leading and dominating Markets in Ken’s whitepaper “6x in 6 Months” ; a roadmap to market leadership.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Articles on Strategic Messaging
Everything I Ever Learned About B2B Messaging…In One Picture!
Sometimes, you just have to net it out! After nearly 14 years as a GTM messaging advisor, this is one of those times. The other week, a client looked at my Messaging Hierarchy and asked, "what are the message deliverables out of this project?" a question I get a lot....
Story AND Strategy, The Yin and Yang of B2B Go To Market Success
A few years ago, after completing an engagement with Lee Hecht Harrison in working on the narrative for the launch of what became known as their "Active Placement" service, their then CRO Kevin Gagan said to me: "Ken, when we started, we thought the strategy should...
Five Tips on Hiring Messaging Help
Having written last on the "5 DIY B2B Messaging Mistakes" I've decided to address another challenge, hiring "Messaging Help", that consultant, agency or firm that's gonna help you get it right. And while I admit I have a biased view here, in the sense that I am a...