Winning Messaging for Today’s Loud, Noisy and Crowded B2B Markets
I’ll be leading off day 2 of this kick-@#@ event. This event is truly a first and fills a huge gap in Product Marketing content. It should be AWESOME! Hear me share some of my newest work on the Conversation Economy™, and using Storytelling, Persuasion and Small-talk to win! Here’s the abstract:
Today’s B2B Markets are conversations, but these conversations are loud, confusing and colorful. Breaking through and beating competition has less to do with your volume and more to do with your understanding of the market conversation and the most effective ways of influencing not just the content, but the context of your markets.
This presentation will draw on both classic and leading edge thinking about storytelling, influence and competition in B2B markets and take you on a journey from the grand bazaars of antiquity to the highly competitive B2B markets of today. Ken’s keynote will leave you both inspired and informed on how to begin to apply these concepts to your messages and methods, tilting the market in your favor, and making competition irrelevant.
To learn more and register, check out the event here.