Storytelling, Messaging, and Category Creation
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market From Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
Tell the Story that Makes Your Customer the Hero.
Make your customer the hero and your product the magic in their journey, elevating your value to be strategic and transformational. Ken’s proven Viewpoint Story Framework uses the same story structure as Disney and LucasFilms to create a breakthrough story that stands out in the crowded to create truly amazing go to market success.
Get Unstuck, Take Your Go To Market from Launching to Leading
Sales says they need the next feature. But then you launch it and nothing changes, or even worse, key metrics like leads to revenue go down. Sorry to say, you’re “stuck in launch.” Learn how market leaders get unstuck and move from participating in to leading and dominating markets in Ken’s whitepaper, “6x in 6 Months” a roadmap to market leadership.
Leaders Define Build and Grow Categories
Leaders don’t follow, they lead. They define launch and grow categories and reap “unfair” rewards when they do. Ken has launched new categories for FireEye, Skyhigh Networks, and others, generating billions in market value.
See what my other clients have said.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Learn about the three key components of the modern go-to-market race car, why it stalls so often, and what to do about it. Don’t keep pouring more money into marketing automation and content programs until you read this.
Don't Spend More on Programs and Martech Until You Master Your Message
6X in 6 Months: A Breakthrough Road Map To Increased Revenue & Market Leadership – Sales says they need the next feature. But then you launch it and nothing changes or even worse key metrics like leads to revenue go down. Sorry to say, your “stuck in launch”. Learn how market leaders get unstuck and move from participating in to leading and dominating Markets in Ken’s whitepaper “6x in 6 Months” ; a roadmap to market leadership.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Ready to Breakthrough and Lead?
Schedule a 30-minute no-obligation call to determine if we could be a fit working together.
Articles on Strategic Messaging
Why Context Is King in Today’s B2B Tech Markets? – Part 3 Putting it together into Our Viewpoint
As we saw in part 1 of this series, B2B Technology marketers are dealing with a new reality. Information is abundant, Alternatives are Many and in response, Buyers are now fiercely independent and highly networked. Proving ROI means nothing except a check box, if you...
Why Context Is King in Today’s B2B Tech Markets? – Part 2 -Re-invent Your Messaging
The second dimension of my Viewpoint is the articulation of a re-invented solution, which is covered in depth in this blog. To quickly recap, this blog argued that you can re-invent your solution along 3 dimensions, Approach, Innovation and Mindset or AIM; show...
Why Context Is King in Today’s B2B Tech Markets? – Part 1 -Three Critical Changes to the Market
In this short series of blogs, I'll be applying my Viewpoint framework to explain why I think context, yes what I call Viewpoint, is so critical to Breakthrough, High Velocity B2B Marketing. With deference to my friend and mentor Matt Church, who taught me not be...