Go To Market Advisory and Mentoring
Outstanding GTM results takes aligned strategy and execution
To win in today’s market requires that you align programs, messaging, and process together with resources and budget. No small task, and if the strategy is not aligned, the execution will be unfocused and ineffective.
Great teams aren’t just hired, they are grown
Outstanding GTM results takes aligned strategy and execution
To win in today’s market requires that you align programs, messaging, and process together with resources and budget. No small task, and if the strategy is not aligned, the execution will be unfocused and ineffective.
Great teams aren’t just hired, they are grown
Whether you hired, inherited, or rebuilt your team, excellence in Go To Market takes not just skills, but market, competitive, and product knowledge, as well the ability to influence both internal and external audiences. And coaching and mentoring the team is only one of the things you have to do. Ken’s SKI framework helps grow product marketing and go to market teams to success.
See what my other clients have said.
Grow Your Next Generation of Go To Market Leadership
Go To Market Leadership Dojo – As organizations expand and scale, they need to find more effective ways to mentor and nurture the next generation of Go To Market leaders. These future leaders need a road map and path to learn the art of go-to-market leadership so they can master not just skills, but strategy, execution, and leadership.
Grow Your Next Generation of Go To Market Leadership
Go To Market Leadership Dojo – As organizations expand and scale, they need to find more effective ways to mentor and nurture the next generation of Go To Market leaders. These future leaders need a road map and path to learn the art of go-to-market leadership so they can master not just skills, but strategy, execution, and leadership.
Leaders execute with speed and focus on outcomes and strategic alignment
Whether a strategic category launch, an acquisition integration, or a new program or product rollout, great execution requires strategic and tactical alignment and program management. When you need a senior leader, Ken can step, in having launched over 100 products and programs in his multi-decade career.
Articles on Go To Market Advising
Frankenstein or Benevolent Helper – Sorting Out the Future of AI and Marketing – Panel
The Go To Market Dojo was HOPPING as standing room crowd of about 60 NIs (Natural Intelligence-s) gathered over pizza, beer and networking to discuss the future if AI and Marketing Careers. Panelists Atri Chatterjee , Mehul Shah and Frederic Mathieu brought three...
Shoulder to Shoulder with Tim Eades on Leadership…
Tim Eades, CEO of vArmour made for a compelling guest at our Dojo Meetup on December 5th. Though we promised "Vegas Rules" on specific antidotes and people, here's a few of the nuggets of wisdom I took away from our chat: The future is NOT "4-legged" sales calls, it's...
Why I Started the Go To Market Dojo – 6 Months Later…
It all started with a conversation with my friend, colleague and mentor Donna: Donna asked, "so you're going to the RSA Conference, why aren't you speaking there?" "All the people would want to hear me, are all busy with speaking to their customers," I replied, "We...