Breakthrough Marketing 

Finding Your Viewpoint, It’s All a Cash Cow to Me!

(Note: Viewpoint is a critical part of my Breakthrough Marketing Framework, to learn more about how it fits with Value and Velocity to create impact and breakthrough, read this post...Ken )  In my recent blog on High Impact Marketing, I said, Viewpoint is a framing of...

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Never Punt – Winning by Challenging Conventional Wisdom

Unless you are a hardcore (American) football fan, or happened to just catch the latest episode of HBO Real Sports,  you may have never heard of Coach Kevin Kelley of Pulaski Academy in Little Rock Arkansas.  But if you are a football fan, I'd imagine you may hear...

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Are You Experienced? – A Declaration for 2012?

When I was a wet behind the ears sales rep in the Rolling Meadow's Illinois branch office in 1986 (yes, they had computers back then :)), I remember the big sign that hung on the wall;Calls + Demos = SalesNow this office sold everything from PCs to copiers (yes, IBM...

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SaaS Go To Market – Why Experience Rules

This is my fourth blog in my series on Bridging to SaaS Success and today I'd like to focus on Go To Market Strategy. Once we have shifted our mindset from product to serviceand ourorganization from linear to circular, we must now bridge our go to market strategy,...

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Rather than piling on Amazon…let’s talk SaaS mindset

July 3, 2012 Update:  I wrote this post over a year ago, in April 2011, when Amazon had a significant outage.  In the wake of this weeks outages, I thought it was worth reposting...) April 2011:  The easy thing to do today would be to pontificate about the Amazon...

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Bridging to SaaS Success – A Basic Blueprint

(June 2012 - A quick note and update:  While I originally wrote this series in early 2011, today it seems both slight dated, but also more relevant than ever.  While I still see packaged software vendors, nearly 100% now have significant SaaS/PaaS and IaaS efforts...

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