Private Webinar for Costanoa Venture Capital Portfolio
Ken will be presenting his Viewpoint Story framework for the Costanoa portfolio.
See Ken at Silicon Valley Code Camp – Oct 1 & 2 2016
I’ll be presenting on Message-Market Fit, how to achieve it, and why it matters.
Product-Market Fit is an important concept in very early stage start-ups. It is the thing that is perceived by founders and investors alike as THE milestone to signify that customers want the product and it is time to accelerate growth investments.
As Marc Andreessen is quoted as saying, “Product/market fit means being in a good market with a product that can satisfy that market”. Blogger Sean Ellis (@seanellis) of GrowthHackers.com defines Product Market Fit as the time when 40% of your initial customers say they would be “very disappointed” with your product.
However, Message-Market Fit is determined by how your message of value breaks through and attracts customers. It is critical to scaling and growth. Building the right product doesn’t do any good if it can’t be found by buyers. This presentation looks at the 3 critical phases of Message-Market fit that drive growth for B2B market leaders.
https://www.siliconvalley-codecamp.com/session/2016/does-message-market-fit-trump-product-market-fit
Exciting Webinar – April 20th, 2016 at 10am Pacific on Bright Talk – Launching To Leading
Register today and hear my presentation on “Building, Breaking and Fixing the Machine” – How market leaders do it!
View the Webinar on demand here
Speaking in NYC on June 13th, 2016 – The B2B Marketing Awards and Conference
East Coast Friends,
I hope you can join me for this event. http://b2bmarketer.net/ Looking forward to a great discussion. All attendees will receive a copy of my book, “Launching to Leading; How B2B Market Leaders Breakthrough, Lead and Transform Their Markets”
Ken