I’ve been working on a model for clients who need to figure out how to build go to market leadership in their organizations, both at an individual and team level. I’ve come up with the following idea and would love to get your feedback. The eight slices of the pie equal the 8 key mastery skill areas. Like a compass, our skills model is oriented with tactical work to the north and strategic to the south, and brand on the east and demand on the western side.
I’d love to hear any of your thoughts on the following items
- Do the skills make sense? Are the labels “right” and is any critical area missing?
- Do the “compass points” all match up?
- Would this model help you in planning or assessing you or your teams skills, organization, development or staffing plans?
There is a lot of additional work to be done to flesh out the details and use of this model, and your feedback will be very valuable to me and the state of the art of Go To Market Mastery. I can’t wait to hear what you think!
Makes senses to me. I would mention whether certain ones have to be done first or whether a number of them can be done in parallel
Looks great! Could you please share how lead generation and growth may differ?
To me Hank, Demand gen is direct programs such as SEO/SEM, Campaigns (web, email, direct mail, etc) and the like while growth is integration through APIs as marketing, leveraging other ecosystems and partners, and other viral managed programs. They are “next to each other” in the model and of course all separations are “fuzzy” anyways