Breakthrough Marketing
(Note: Viewpoint is a critical part of my Breakthrough Marketing Framework, to learn more about how it fits with Value and Velocity to create impact and breakthrough, read this post...Ken ) In my recent blog on High Impact Marketing, I said, Viewpoint is a framing of...
Unless you are a hardcore (American) football fan, or happened to just catch the latest episode of HBO Real Sports, you may have never heard of Coach Kevin Kelley of Pulaski Academy in Little Rock Arkansas. But if you are a football fan, I'd imagine you may hear...
Most CEOs I talk to have a jaded, if not skeptical view of marketing. While they recognize the importance of marketing to their long term success, they have a hard time understanding and measuring how well marketing is doing. And while more mature organizations have...
When I was a wet behind the ears sales rep in the Rolling Meadow's Illinois branch office in 1986 (yes, they had computers back then :)), I remember the big sign that hung on the wall;Calls + Demos = SalesNow this office sold everything from PCs to copiers (yes, IBM...
About 5 yrs ago, I had the pleasure of sitting through sales training with John Costigan. I remember John's opening as he said something like, "How are you?" and got the typical quite reaction. John went on to say something like, "when I am asked, I say "OUTSTANDING"...
I am constantly surprised at how much my 4 kids teach me, but sometimes it's really cool!!! Owen, my youngest is a typical 3 1/2 year old boy, energetic, physical and fearless. He's been riding on a glider bike for the last year, and loves to blast down hills with his...
This is my fourth blog in my series on Bridging to SaaS Success and today I'd like to focus on Go To Market Strategy. Once we have shifted our mindset from product to serviceand ourorganization from linear to circular, we must now bridge our go to market strategy,...
Continuing my blog series on bridging to SaaS success, today I want to talk about transitioning from a linear to a circular organization architecture. Once I have adopted a SaaS Mindset, the next think I need to do is build the supporting infrastructure to SaaS...
July 3, 2012 Update: I wrote this post over a year ago, in April 2011, when Amazon had a significant outage. In the wake of this weeks outages, I thought it was worth reposting...) April 2011: The easy thing to do today would be to pontificate about the Amazon...
(June 2012 - A quick note and update: While I originally wrote this series in early 2011, today it seems both slight dated, but also more relevant than ever. While I still see packaged software vendors, nearly 100% now have significant SaaS/PaaS and IaaS efforts...