The man that George Lucas called, "his Yoda" and what this master has to teach you about authoring breakthrough story like FireEye, Jumio and others have.

On this Podcast I chat with Eric Dye about independent buyers, value and authority driven sales and marketing. Oh, and a bit of Flashmobs, Parades and Movements thrown in for fun!

Ken Rutsky joins Jim Blasingame to reveal some of the things you have to do to reach savvy customers who already know almost as much as you.

I chat with Bert on all things market leadership related!

Over 200 Gather to Celebrate and Recognize Corley, Kohli and Campbell as 2019 Marketers of the Year

How to Capture B2B Customers’ Attention Amid the Information Clutter

"Business-to-business marketing professionals who utilize the breakthrough strategies offered in this valuable playbook can achieve a competitive advantage, if not a movement, for their organizations."

The Storytelling Secret That Will Rock Your Result

I chat at the Competitive Marketing Summit with David Davis of ActualTech Media about the conversation Economy.

A great conversation with Operatix CEO and Co-Founder Aurelien Mottier talking about Storytelling and Persuasion  Global markets are shaped and won through conversation.  Marketers, salesfolk,  buyers and leaders need to accel at and understand small talk, persuasion...

"Accelerate your pipeline today by adding engagement and experience to your mix..."  Ken Rutsky

What really I do is encourage my clients to do is use a framework I call AIM. And AIM stands for Approach, Innovation, and Mindset.” – Ken Rutsky

However in today’s reality of information commoditization and buyer led purchases, if you cling to those ways, you’ll forever be in the weeds of priority and importance...

"with us today, Ken Rutsky, one of the top B2B marketing authorities in the country..." @JoelBook, co-host

Why we need to add experience and engagement to our sales and marketing efforts

Yes, Jeffrey Shaw does decide I am the Ant-man Warrior!  Good stuff...

Hanging out at Cafe Borrone chatting about B2B Marketing!

In this podcast, Onward Nation's Stephen Woessner and I chat about my story, working out, making your customer the hero and other stuff!  Hope you enjoy!

In the late 1980s I had the privilege to attend IBM’s vaunted sales training.  We learned techniques for rapport building, need finding, objection handling, and closing, even including, and I kid you not, the highly praised “assumptive/alternative close” which went...

"To be fair, these are tough questions. And Rutsky knows it. The easy answer is that everyone wants to be a market leader. But, as Rutsky earnestly proclaims, some companies lead while others lag. The leaders. They focus on winning by articulating and connecting their...

Host Douglas Burdett said in his commentary... It’s (the Viewpoint Story) ingeniously simple, but not simple to develop. Fear not –  the book walks you through all the details of how to create and implement it. I found the viewpoint story concept so compelling that...

LAUNCHING TO LEADING                                                      How B2B Market Leaders Create Flashmobs,  Marshal Parades, And Ignite Movements                       By Ken Rutsky Publisher: Morgan James Publication date: February 2017 Price: $17.95 / trade...

When I first spoke with Ken Rutsky, the founder and principal consultant at KJR Asscoiates, Inc., back in the spring, I was excited to hear his ambitious plans for the summer: launch his first book and create a new website. A few months later, I am so proud of the...